Gravity Forms Google Analytics Add-On

Overview

This add-on is designed for sites that need form interactions represented as events in Google Analytics rather than relying only on page views. After installation, it adds global connection settings under Forms → Settings → Google Analytics, while individual forms receive separate areas for submission feeds and pagination tracking. That separation is useful when a site needs different event rules for completed submissions and progress through a multi-page form. Setup requires the Gravity Forms add-on and a configured Google Analytics account. Administrators can connect through Google Measurement Protocol, Google Analytics, Google Tag Manager, or manual configuration, depending on the tracking arrangement already used by the site. The add-on can output required tracking code in some connection modes, but the documentation warns that enabling it alongside another script source may produce duplicate events. Before publishing, verify event names, conditional logic, parameter values, consent requirements, and analytics reports on a staging environment.

Compatibility and setup context

• Requires the official Gravity Forms Google Analytics Add-On to be installed, along with a configured Google Analytics account.
• The documentation describes settings inside the Gravity Forms WordPress administration areas, including Forms → Settings → Google Analytics and individual form settings.
• Google Tag Manager connections can use account, container, and workspace selections, or manually entered container and workspace identifiers.
• Submission feeds can use conditional logic; pagination tracking is configured separately and is not dependent on form submission.
• Verify the existing analytics implementation on staging before enabling script output, because duplicate installation of tracking code may result in duplicate events.

Product Details