Newsletter – Brevo (Sendinblue)

Overview

This addon is a delivery integration rather than a standalone newsletter system. It works alongside The Newsletter Plugin, using Brevo’s Transactional API to send individualized messages that can include subscriber-specific links such as tracking, cancellation, and profile links. That makes it a practical fit when a site already manages subscribers and campaigns in Newsletter but wants Brevo to handle delivery. Setup has several dependencies: the sender must be added and validated in Brevo, the same sender must be configured in Newsletter, and the addon needs a type 3 API key. The documentation also identifies bounce retrieval and management as available from addon version 1.0.1. Before enabling it on production, test API authentication, sender alignment, single-recipient delivery, unsubscribe links, tracking behavior, and bounce handling on staging. The supplied documentation does not establish WordPress or Brevo account plan limits, so those details should be checked separately before purchase or deployment.

Compatibility and setup context

• Requires The Newsletter Plugin as the WordPress newsletter system it extends.
• Requires a Brevo account and a sender validated in Brevo’s console.
• The sender configured in Brevo should match the sender configured in Newsletter.
• Requires a Brevo type 3 API key entered in the addon integration settings.
• Test the connection, sender identity, transactional delivery, and bounce processing on staging before production use.

Product Details